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Artificial Intelligence
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Helix: Conversational AI Platform (WhatsApp + Web)

Helix is a production-grade conversational AI assistant delivered through WhatsApp, backed by a React web portal. It handles finance, travel, reminders, collaborative boards, and connected apps, powered by multi-agent LangGraph with three-layer persistent memory and more than fifty integrations.

6

AI Agents (domain subgraphs)

50+

OAuth Integrations

<100ms

Memory retrieval (target path)

4

LLM Providers (hot-swappable)

Helix: case study hero preview

Client

Northline Labs

Industry

Conversational AI / Consumer Productivity / Messaging Platforms

Timeline

Production deployment

Team Size

2

Year

2026

Status

Live

01 / THE CHALLENGE

The Challenge

Users needed a personal AI assistant accessible through WhatsApp, one that could remember past conversations, manage expenses, set reminders, book travel, and connect to Google apps without learning any new interface.

Consumer chat apps are fragmented: switching between banking apps, calendars, and travel sites breaks flow. A single conversational surface had to feel instant, trustworthy on memory, and extensible enough to grow new capabilities without rebuilding the core stack each time a new SaaS needed wiring in.

02 / OUR APPROACH

Our Approach

Six domain-specific LangGraph agent subgraphs

Finance, travel, reminders, boards, connected apps, and general each run as dedicated subgraphs so routing stays predictable, prompts stay scoped, and failures do not cascade across unrelated domains.

Pluggable OAuth connector abstraction (50+ integrations)

Shipped a connector abstraction so new SaaS integrations register through adapters without touching orchestration code, enabling the 50+ integration catalog to grow while the LangGraph core stays stable.

Three-layer cognitive memory under 100ms

Combined Qdrant vector recall, PostgreSQL entity graphs, and a Redis snapshot cache so recent context, durable facts, and hot working sets each land on the right store, targeting sub-100ms retrieval on the critical path.

Multi-provider LLM factory and Langfuse observability

Built a hot-swappable factory across Gemini, Groq, Claude, and OpenRouter for A/B routing and failover, with end-to-end traces in Langfuse so regressions are caught before they hit WhatsApp users.

03 / ARCHITECTURE

Technical Architecture

LangGraph
LangChain
Gemini
Groq
Claude
OpenRouter
Qdrant
FastAPI
PostgreSQL
Redis
React
WhatsApp Cloud API
Langfuse
Docker
AWS
WhatsApp Cloud API
FastAPI gateway
LangGraph multi-agent router
Domain subgraphs
LLM provider factory (Gemini / Groq / Claude / OpenRouter)
3-layer memory (Qdrant + PostgreSQL + Redis)
React 19 portal
Langfuse + Prometheus/Grafana on AWS (Docker)

04 / RESULTS

Results & Impact

6

AI Agents (domain subgraphs)

50+

OAuth Integrations

<100ms

Memory retrieval (target path)

4

LLM Providers (hot-swappable)

  • Full AWS deployment with Prometheus and Grafana for service-level observability
  • Sub-100ms memory retrieval across the three-layer cognitive architecture on tuned workloads
  • Production A/B testing of LLM providers with configuration-only swaps, with no redeploy for routing experiments
  • Flagship build demonstrating end-to-end conversational AI: WhatsApp channel, FastAPI services, LangGraph agents, durable memory, and a React analytics and boards portal
  • Multi-language voice path: Sarvam AI TTS for Indian languages and Google Cloud TTS for international locales

05 / PRODUCT

Screenshots & Product

https://app.studio/preview
Helix product screenshot 1 of 3

06 / USE CASES

Use Cases

Personal productivity

One WhatsApp thread for expenses, reminders, and travel instead of juggling five siloed apps

Finance hygiene

Natural-language logging and categorisation with a React portal for analytics when spreadsheets are overkill

Travel and calendar coordination

Agent subgraphs that reason over availability and confirmations with Google-connected context

Small teams

Collaborative boards plus shared memory patterns for lightweight coordination without adopting a full enterprise suite

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